Branding

Bring It Fitness

Bring It Fitness is a personal training brand I created. The project duration was about 12 weeks. Deliverables included a website and mobile app prototype, coorporate style guide, and print and merchandise mockups.

Bring It

Bring it Fitness is a personal training brand I created. 

How it began

The concept began with the phrase "Send it".  I wanted my brand to inspire women to get over their fears and inhibtions when it came to changing their lifestlye and exploring their relationship with fitness. My goal is to inspire them to commit to themsleves and their fitness journey.

How it evolved

After feedback, the name I settled on was Bring It Fitness as the phrase "bring it" is timeless and known the the majority of people. It still encompasses the vibe I wanted my company to project and ties into the slogan "comit to bringing your best every day."

Initial Pitch

Above is my initial pitch deck for Bring It Fitness. It includes information about the company, example clients, competitors, and process work. 

From here I continued to develop the brand.

Once I refined everything from the logo to colors to typeography,

I consolidated my work into a brand guidelines book. 

Bring It Fitness began to feel real once its styles were locked in.

It's a lifestyle

Fitness is a lifestyle, and a brand has to be believed in. In order to take Bring It Fitness to the next level and make it feel like a lifestyle brand, I created mockups of branded merchandise and apparel. These a re very popular with clients and help advertise!

Brand Necessities

The key to a peronal trainers success is getting their name out there and building value. When we can't talk to people fae to face, we need printed stand ins to share our message. To achieve this I created a business card, brochure, and post card.

Final Pitch

After finishing the mockups, everything came together and Bring it Fitness was complete. View my final pitch deck above! The link to the video of my mobile prototype is below, I am working on restoring acess to my website prototype made in figma.

Mobile Prototype